The course objective is to explore the significance of creating user-centered visuals and best practices to follow, along with various types of charts, plots, graphs and diagrams to represent data visually. The course will cover using Excel and BI tools, such as QlikView, to create eye-catching visualizations from various imported data formats. It will also explore creating interactive dashboards and infographics for visualization projects. Finally, discover techniques for creating visualizations using various Python libraries like Matplotlib, Plotly, and Bokeh before modeling the data.