Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: UOPX-0062 Organization's ID: MKT 467 Organization: University of Phoenix Location: Classroom-based Dates Offered: 1/1/1999 - 6/30/2001 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: To analyze the role of advertising in business and society, and integrated marketing communications in a service- or product-oriented company. Learning Outcomes: Define the three phases in creating an effective advertisement List the steps in the marketing communications process, assess the effect of social responsibility and ethical issues on marketing communications, relate marketing communications to other elements of the marketing mix, and identify the motivational and Analyze the impact of marketing communications on buying behavior Compare business and consumer buying behavior Explain Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Case Studies Classroom Exercise Discussion Learner Presentations Lectures Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Page Content