The course objective is to evaluate and analyze communication channels and medium that best suits the message; distinguish between the sources of law, regulation, tort law, common law, and organization of the judicial system; define the key elements of the marketing mix and global marketing strategy; identify performance management techniques, job analysis, and retention strategies; review the accounting cycle and uses of financial information; define the relationship between price elasticity and market type; and review project management terms, phases, methods, and tools.