Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: MNDE-0001 Organization's ID: MNDE-0001 Organization: MindEdge Learning Location: Online Length: 35 hours (1 year to complete) Dates Offered: 8/1/2023 - 7/31/2026 4/1/2020 - 7/31/2023 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Digital Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: Upon the successful completion of this course, students will be able to address strategic issues, marketing methods and tactics, industry terminology, and best practices within digital marketing. Learning Outcomes: Explain the importance of creating a digital marketing strategy in meeting organizational marketing goals Explain the purpose and goals of a content marketing plan Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization Explain the key components of marketing automation Indicate how to choose the right mix of mobile marketing channels Explain the purpose of paid search (pay-per-click) advertising Identify how SEO fits within traditional communications and marketing roles Define social media, name several platforms, and explain the benefits and drawbacks of using each platform Describe the practice of Web Analytics and how Google Analytics is used as a tool in this field General Topics: Digital marketing strategy Content marketing Social media marketing Marketing automation Web analytics Search engine optimization (SEO) Paid search/pay per click advertising (PPC) Conversion rate optimization Google Analytics Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Case Studies Computer Based Training Lectures Practical Exercises Methods of Assessment: Examinations Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from MindEdge Learning Agile Project Management (MNDE-0003) AIGA Professional Design Certificate (MNDE-0014) Conflict Management (MNDE-0012) Entrepreneurship (MNDE-0005) Frontline Manager (MNDE-0013) Human Resource Management (MNDE-0004) Leadership (MNDE-0009) Leadership (MNDE-0009) Leadership for Women in Business (MNDE-0008) View All Courses Page Content