Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: WITS-0008 Organization: World Instructor Training Schools Location: Classroom-based Length: 12 weeks (36 hours) Dates Offered: 12/1/2019 - 11/30/2022 5/1/2016 - 11/30/2019 3/1/2013 - 4/30/2016 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Physical Education, Fitness, or Sports Management Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to prepare fitness professionals for the management of a department or an entire club operation. Learning Outcomes: Describe the history of health and fitness facilities Distinguish between a member and a customer Develop effective programming Discuss financial issues including budgeting, forecasting, and raising capital Devise strategies for staff recruitment, leadership, motivation and retention Manage risks and liabilities Discuss beliefs, attitudes and behaviors that influence membership purchase and member retention Describe strategies for branding, marketing and selling memberships Explain the role of club culture in membership sales and member retention Describe various types of facilities and equipment Identify front of house, heart of house, spa and sports areas and their peculiar requirements Explain the differences and similarities between the American and International fitness markets Identify factors that will influence the future of the fitness industry General Topics: History, evolution of industry, and trends Fitness activity beliefs and behaviors of Americans and implications for health and fitness industry membership Pricing strategies Branding Selling memberships Sales success culture Retention creating a service culture Programming and membership Legal business structures Business operating models Getting business started Basic financial tools and benchmarks for financial performance Budgeting Buying and selling a club Employee v. independent contractors Compensation and benefits Education and skill Organizational structure Team building, leadership, and management Fitness club facilities Construction design, process, and costs Equipment Risk management Safety programs Front desk operations Child care facility Club spa types, consumers, facilities, and equipment International health and fitness club industry Future of the health and fitness club market Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Case Studies Classroom Exercise Computer Based Training Discussion Learner Presentations Lectures Practical Exercises Methods of Assessment: Case Studies Examinations Presentations Quizzes Written Papers Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Page Content