Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: UOPX-0060 Organization's ID: MKT 463 Organization: University of Phoenix Location: Classroom-based Dates Offered: 1/1/1999 - 6/30/2003 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: To introduce students to the concepts of analyzing buyer and purchasing behaviors as basic considerations in the development of a marketing mix. Learning Outcomes: Develop buyer-specific effective communication media Explain the elements of the buying process Identify environmental influences and their effects on buyer behavior Analyze buyer behavior and the managerial impact of buyer decisions Identify components of the exchange process, the stages of information processing, and explain the concepts and theories of buyer motivation Identify the key concepts of buyer beliefs, attitudes, and behaviors Evaluate the impact of group, dyadic, diffu Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Case Studies Classroom Exercise Discussion Learner Presentations Lectures Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Page Content