Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: SDCM-0151 Organization's ID: Marketing 308 Organization: Study.com, LLC Location: Online Length: Self-paced. 16 weeks (40 hours) Dates Offered: 4/1/2024 - 3/31/2027 4/1/2021 - 3/31/2024 2/1/2018 - 3/31/2021 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Applied Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is for the student to understand marketing plans, strategic marketing planning, marketing research, and a variety of effective marketing tactics/strategies. Learning Outcomes: Conduct marketing research to determine information and market planning needs. Explain the elements of marketing planning and how it is used by organizations. Apply environmental scanning tools to analyze the market and evaluate opportunities. Examine market segments and select customers Identify a value proposition, segmentation strategy, and competitive advantage. Formulate a marketing strategy to achieve business objectives. Develop a marketing plan including financial projections and video presentation for introduction of a new or existing product for a new target market. General Topics: Basics of Marketing Plans Planning Strategically for Marketing Aspects of Marketing Research Market Segmentation Strategies Marketing Tactics and Strategies for Business Marketing Implementation and Promotion Developing and Evaluating a Marketing Plan Presentation Skills for Marketing Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Methods of Assessment: Examinations Presentations Quizzes Written Papers Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Study.com, LLC Accounting 101: Financial Accounting (SDCM-0075) Accounting 102: Introduction to Managerial Accounting (SDCM-0076) Accounting 201: Intermediate Financial Accounting I (SDCM-0124) Accounting 202: Intermediate Accounting II (SDCM-0152) Accounting 301: Applied Managerial Accounting (SDCM-0077) Accounting 302: Advanced Accounting (SDCM-0078) Accounting 303: Cost Accounting (SDCM-0105) Analytics 103: Intro to Relational Databases & SQL (SDCM-0240) Art 103: History of Western Art I (SDCM-0167) Art 104: History of Western Art II (SDCM-0168) View All Courses Page Content