Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Exam ACE ID: CLEP-0029 Organization: College Board's College-Level Examination Program (CLEP) Location: Certified CLEP testing centers throughout the U.S. Length: 1.5 hours Dates Offered: 1/1/2023 - 12/31/2027 10/1/2012 - 12/31/2022 7/1/2001 - 9/30/2012 1/1/1978 - 6/30/2001 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Marketing Credit is recommended for candidates scoring 50 and above. Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The Principles of Marketing exam covers material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. The exam is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics, such as international marketing, ethics, marketing research, services, and not-for-profit marketing. Students are expected to have a basic knowledge of the economic/demographic, social/cultural, political/legal, and technological trends that are important to marketing.The exam contains approximately 100 questions to be answered in 90 minutes. Skills Measured: The subject matter of the Principles of Marketing exam is drawn from the following topics in the approximate proportions indicated.World of Marketing (8%–15%)• Marketing concept• International marketing• Nonprofit marketing• EthicsRole of Marketing in a Firm (17%–24%)• Marketing strategy• Marketing environment• Marketing decision system• Marketing research• Marketing information systemTarget Marketing (22%–27%)• Consumer behavior/business buyer behavior• Business-to-business markets• Segmentation and targeting• PositioningMarketing Mix (40%–48%)• Developing/managing productso Types of productso New product development processo Product life cycleo Brand identity• Promoting products to potential customerso Elements of promotional mixo Regulation of promotiono Digital marketing/other advertising media• Managing the supply chain, channels of distribution and logisticso Nature and scope of channel and supply chain managemento Types of distribution channels for productso Logistical components of supply chaino Barriers to the use of technology in channel managemento Effect of regulation on channel management activities• Pricing productso Nature and scope of the pricing functiono Legal considerations for pricingo Technology use in pricingo Factors that affect a product’s selling price Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from College Board's College-Level Examination Program (CLEP) American Government (CLEP-0007) American Literature (CLEP-0010) Analyzing and Interpreting Literature (CLEP-0011) Biology (CLEP-0018) Calculus (CLEP-0038) Chemistry (CLEP-0019) College Algebra (CLEP-0013) College Composition (CLEP-0040) College Composition Modular (CLEP-0041) College Mathematics (CLEP-0004) View All Courses Page Content