Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: SDCM-0098 Organization's ID: Marketing 301 Organization: Study.com, LLC Location: Online Length: Self-Paced. 20 weeks (44 hours) Dates Offered: 10/1/2024 - 9/30/2027 4/1/2022 - 9/30/2024 2/1/2018 - 3/31/2022 2/1/2017 - 1/31/2018 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Marketing Research Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to understand the purpose, execution and analysis of marketing research. This includes topics such as research methodology, data analysis, and current marketing trends. Learning Outcomes: Facilitate survey marketing research and distinguish between the different methods and styles of descriptive research, including sampling methods, social research data & external market research Outline the process and methods involved in causal marketing research, including the causal effect, causal & relational hypotheses, and using experiments to collect social research data Categorize and evaluate the different types and methods of data analysis and data analytics tools, and collect that data within a formal report Assess trends and issues within marketing research, including mobile marketing, customer experience and retention, ethics, and data-driven business decisions Design and report on market research performed through four phases of the information research process, including determining the problem, selecting the research design, executing the research design, and communicating the research results Compare the different methods and processes involved in exploratory marketing research: qualitative and quantitative research, the literature review process, observational research, methods of gathering data, and ethnographic research General Topics: Foundations of Marketing Research The Marketing Research Process Qualitative Research in Marketing Quantitative Research in Marketing Causal Research in Marketing Secondary & Syndicated Research in Marketing Basics of Data Analysis Data Analysis in Marketing Research Data Patterns in Marketing Research Trends & Issues in Marketing Research Marketing Research Reports & Presentations Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Methods of Assessment: Examinations Quizzes Written Papers Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Study.com, LLC Accounting 101: Financial Accounting (SDCM-0075) Accounting 102: Introduction to Managerial Accounting (SDCM-0076) Accounting 201: Intermediate Financial Accounting I (SDCM-0124) Accounting 202: Intermediate Accounting II (SDCM-0152) Accounting 301: Applied Managerial Accounting (SDCM-0077) Accounting 302: Advanced Accounting (SDCM-0078) Accounting 303: Cost Accounting (SDCM-0105) Analytics 103: Intro to Relational Databases & SQL (SDCM-0240) Art 103: History of Western Art I (SDCM-0167) Art 104: History of Western Art II (SDCM-0168) View All Courses Page Content