The course objective is to engage in a set of hands-on activities, where students will gain familiarity with foundational concepts, processes, and strategies that are used to be a successful and proactive part of a sales team; practice navigating customer engagement situations with the purpose of building rapport, articulating the value proposition of a company's products, and moving a customer through the sales cycle, gaining an understanding of how market, client and other sales related data is used to identify and quality leads, drive sales activities, and improve sales performance.